Repeat business, without training people to wait for a discount
Loyalty programmes, rewards and engagement mechanics designed around what actually changes behaviour — then built into the app, the till, or both.
What this actually looks like day to day
Most loyalty schemes are a discount with extra steps. Ten stamps and a free coffee costs margin on customers who were coming anyway, and does nothing for the ones who came twice and never returned. Points get awarded, nobody redeems them, and the programme becomes a liability on the balance sheet that no one can switch off. Meanwhile the transaction data that would show which customers are worth keeping sits unused in the POS.
Badly designed gamification does something worse than nothing: it teaches your customers to wait for the offer. The design decisions matter more than the implementation, which is why this is a consulting engagement before it is a build.
Signs this is you
- Loyalty costs margin on customers who were already coming back
- Points get issued but rarely redeemed
- Nobody can say whether the programme actually causes repeat visits
- Customer transaction history sits in the POS, unused for segmentation
Loyalty & Gamification, end to end
Loyalty programme design
What to reward, what it costs you, and what behaviour it actually produces.
Mechanics that fit the business
Points, tiers, streaks, challenges, milestones, surprise rewards — chosen deliberately.
Referral & win-back programmes
Including the segments worth spending on.
Integration with POS, payments and your app
So enrolment and redemption take seconds at a counter.
Customer segmentation
From your own transaction history — who repeats, who lapses, who is worth an incentive.
Personalised offers & messaging
Including the frequency limits that stop it becoming spam.
Measurement & experimentation
Holdout groups, so you can tell whether the programme caused the repeat visit.
Privacy-aware design
Consent, retention and profiling limits under GDPR, DPDPA and equivalent regulations.
Three ways to work with us
Advisory
We assess what you run today, architect what should replace it, and hand you a roadmap with sequencing and costs. You take it from there, or we build it.
Build
We deliver the work: design, development, integration, migration and rollout, against a scope and price agreed up front.
Run
We stay on to operate and support what we built, with stated response times and a regular review of what to fix or add next.
Deliverables, not just a plan
- Programme design with the unit economics stated, including worst case
- Mechanics specified and justified
- Working implementation integrated with your existing systems
- A measurement setup that separates causation from coincidence
- The ability to change the rules without a release
Is this the right fit?
Businesses with repeat customers and no reliable way to increase repeat rate, and anyone running a loyalty scheme they suspect is costing more than it returns.
mPOS is where this is easiest to see: the transaction data, the enrolment moment and the redemption all sit in one place. If you run our POS, the loyalty layer is a configuration rather than an integration project.
Start with an honest look at what you run
Tell us what you're running today and where it hurts. We'll come back with the two or three changes worth making first — and if the answer is that your setup is fine, we'll say that instead.